Our story
A family brand,
born on 30a,
built in Tallahassee.
Off Campus Merch started simply: three brothers at FSU and their younger sister — still in 8th grade — sketching hats they actually wanted to wear, then figuring out how to make them, sell them, and put their friends to work.
Two homes
Tallahassee and 30a
We grew up on the Gulf — Santa Rosa Beach, somewhere between the highway and the dunes. That's where the love of small, well-made things came from: local shops, hand-painted signs, hats that earned their fade.
College took the three of us to Tallahassee. FSU's campus, our friends, the businesses around it — that's where Off Campus turned from sketches into a brand. Our sister stayed home and kept designing right alongside us.
What we're about
Jobs for FSU students
We hire classmates to design, pack, and grow with us — real entrepreneurship reps, not coffee runs.
What we're about
Service to local businesses
Custom runs for shops, restaurants, gyms, and event crews in Tallahassee and on 30a.
What we're about
Made with our community
Designs that feel like home — to anyone who's spent a fall in Doak or a summer on the Gulf.
The four of us
Family, at work.
Brother · FSU
Brother 1
Brand & ops.
Brother · FSU
Brother 2
Production & retail.
Brother · FSU
Brother 3
Designs & socials.
Sister · 8th grade
Sister
The designer who started it.
The bigger picture
Hats today. NIL tomorrow. New campuses after that.
We're starting small on purpose. The hats prove the model: a student-run, family-led brand that can design, produce, and ship apparel people actually want to wear. From there, the goal grows.
NIL athlete partnerships
Made with athletes, not just for them.
We want to help FSU athletes monetize their name, image, and likeness through co-branded drops they help design — gear they're proud to put their name on, made by their classmates a few blocks from campus.
Campus expansion
A model worth copying — in new colors.
Every great college town deserves its own student-run merch brand. Once the playbook works at FSU, we want to bring it to other universities — same craft, same family-led ethos, different home team.
The road
Where we're headed.
- 2025First hat drops
- 2026Apparel line — tees, long sleeves, crews, hoodies
- NextNIL athlete co-brands
- BeyondExpansion to other campuses